Here is the new Tourism commercial that has just been released to promote the island's sports tourism sector in an industry which is getting more competitive all the time according to this article in Caribbean Journal.
I kinda get what they were trying to do but I'm a 41 year old Antiguan who's never seen Sir Viv play cricket. I know about him and to me his incredible feats are accomplishments I learned about from essentially historical accounts. He's one of our greatest sportsmen for sure, but many here and across the Caribbean don't really relate and for sure hardly any potential visitors from the US have ever heard of him. The golf angle is totally weird and I feel that it's seriously time we market tourism and especially the segment many here are overly obsessed with, Sport Tourism, using younger more dynamic characters. If we are going to use a "star" to market our tourism or sport tourism, then I think we need a rethink. Antigua's America's Cup winner, Shannon Falcone or Antigua's international Kitesurfing sensation, Andre Phillip would be a thousand times more appealing showing off Antigua in my opinion. I mean, think about sailing and how many come to Antigua because of it? Imagine how much trickle down happens in this economy because of sailing. Compare that to golf or even cricket. We really need to examine these sectors carefully and do some very good market research in the future if we want to be competitive. I mean if we had direct flights from India then I would say lets push this all the way, but for now our markets are not all cricket hotspots. Our successful competitors who were cutting cane a few year ago have done the research.
It's time to think outside the box!
I kinda get what they were trying to do but I'm a 41 year old Antiguan who's never seen Sir Viv play cricket. I know about him and to me his incredible feats are accomplishments I learned about from essentially historical accounts. He's one of our greatest sportsmen for sure, but many here and across the Caribbean don't really relate and for sure hardly any potential visitors from the US have ever heard of him. The golf angle is totally weird and I feel that it's seriously time we market tourism and especially the segment many here are overly obsessed with, Sport Tourism, using younger more dynamic characters. If we are going to use a "star" to market our tourism or sport tourism, then I think we need a rethink. Antigua's America's Cup winner, Shannon Falcone or Antigua's international Kitesurfing sensation, Andre Phillip would be a thousand times more appealing showing off Antigua in my opinion. I mean, think about sailing and how many come to Antigua because of it? Imagine how much trickle down happens in this economy because of sailing. Compare that to golf or even cricket. We really need to examine these sectors carefully and do some very good market research in the future if we want to be competitive. I mean if we had direct flights from India then I would say lets push this all the way, but for now our markets are not all cricket hotspots. Our successful competitors who were cutting cane a few year ago have done the research.
It's time to think outside the box!
Yesterday’s match had some episodes of greatness, but for the most part our boys looked slow and uninterested. 
Although the west Indies side did even worse than when they played the Aussies, I think New Zealand will be no match for the Aussies. Anyway, while we sat there looking at our pathetic run rate, we could only try to salvage some fun from being there. After all, we were sitting on the grass in the party stand on Trevor’s 40th birthday. Seen here with a friendly Trini supporter.
The pool seemed to be full of a mix of nationalities this time instead of all Aussies like the previous days and boy was it hot. Very little wind and almost uninterrupted sunshine made it feel like there was no ozone over the stadium. Sweat poured off of us and we had to keep making use of the drink tickets that were supplied at the entrance. With your party stand ticket, you got lunch and 9 drinks which should have been soft out there in that heat, but this is cricket in the Caribbean and nobody drinks sodas during a match. Rum and Coke was the patriotic drink of choice for Trevor’s birthday celebrations and we had plenty. Actually Pepsi is the main sponsor so coke wasn’t an option, but they seemed to go down better and better as the chances of winning seemed less and less likely. Towards the end dancing was breaking out all over the party stand and it was like a miniature carnival with the famous chickie hifi belting out some sweet West Indian tunes. There are probably very few teams who’s fans would dance and drink with so much festivity after a dramatic loss, but that is what Caribbean cricket can still cling to. We do want our team to win, but we won’t let their poor showing dampen the mood too much. West Indian captain, Brian Lara, tried to blame his team’s result on the lack of Antiguan support in the grounds, but I think he’s totally wrong. I think his comments today were unfounded and stupid. He’s lucky the fans here didn’t throw stuff at him…..instead they danced after the loss.