With the utmost respect, the Sir Viv commercial doesn't do it for me.

Here is the new Tourism commercial that has just been released to promote the island's sports tourism sector in an industry which is getting more competitive all the time according to this article in Caribbean Journal.
I kinda get what they were trying to do but I'm a 41 year old Antiguan who's never seen Sir Viv play cricket. I know about him and to me his incredible feats are accomplishments I learned about from essentially historical accounts. He's one of our greatest sportsmen for sure, but many here and across the Caribbean don't really relate and for sure hardly any potential visitors from the US have ever heard of him. The golf angle is totally weird and I feel that it's seriously time we market tourism and especially the segment many here are overly obsessed with, Sport Tourism, using younger more dynamic characters. If we are going to use a "star" to market our tourism or sport tourism, then I think we need a rethink. Antigua's America's Cup winner, Shannon Falcone or Antigua's international Kitesurfing sensation, Andre Phillip would be a thousand times more appealing showing off Antigua in my opinion. I mean, think about sailing and how many come to Antigua because of it? Imagine how much trickle down happens in this economy because of sailing. Compare that to golf or even cricket. We really need to examine these sectors carefully and do some very good market research in the future if we want to be competitive. I mean if we had direct flights from India then I would say lets push this all the way, but for now our markets are not all cricket hotspots. Our successful competitors who were cutting cane a few year ago have done the research.
It's time to think outside the box!

Want to catch a blue marlin? Join us in the Antigua Sport Fishing Tournament.

Each year Adventure Antigua sends at least one of our boats to the Annual Sports Fishing Tournament here in Antigua. We have always done well and few boats have released as many marlin as our boat Xtreme has done. These days the price of fuel has limited our trips into the deep, and we have done far fewer international tournaments as well. However, there is one tournament that we try to do each year, and it's this annual one when many boats target Marlin. Last year was the first time that Adventure Antigua attempted to offset the costs associated with the tournament by taking on anglers who contributed financially. We didn't have a charter per say but each angler paid his fair share. Once again this year we are looking to do the same. Anyone who is interested in hooking up to a big marlin and fighting it to the boat so we can release it should give us a call or text. Contact me on my mobile +1 268 725 7263. For more info on the fishing and the tournament please check the link above. Here is a little compilation of video bits from the tournament last year.
www.adventureantigua.com

Another amazing video out of Antigua

Acquafilms, the local film company run by my great friend Roddy Grimes-Graeme and his partner Iain, did the Adventure Antigua videos and has just released another fantastic video. This one is of the recent Super Yacht Regatta. All of the yachts have to be over 100 feet and many in this years regatta were considerably larger than that. With some great shots from taken from the helicopter, this video does a great job of promoting the regatta and Antigua. Well done to Roddy and Iain. Aquafilms gets better and better.
Antigua Superyacht Challenge 2012 from acquafilms on Vimeo.